Buick “coming out of gate” Strong Against Lexus
Posted by: buickmaine / Category: Buick Maine
Buick was long seen as the lowliest of luxury vehicles, a “doorstop” if you will in the luxury sector of the automotive industry. With Lexus reveling in being the “United States best-selling luxury brand”, Buick has come out of the gates in February of 2011 with growing sales that surpassed Lexus for two months straight.
Mercedes-Benz, Audi and Acura were left in the proverbial dust by Buick, with only BMW outselling Buick. This was by a mere 800 units. Buick managed this feat with only four vehicles (Enclave, LaCrosse, Lucerne and Regal) while Lexus offers nine models in the States.
In the mid-20th century, GM’s golden age, Buick was known as the poor man’s Cadillac, the understated luxury make to its flashier cousin, the Cadillac. Buick garnered a reputation as “the doctor’s car” or a vehicle for white-collar professionals but two decades ago Lexus moved into the neighborhood and took over this niche in the automotive world.
Along with the boost in sales, buyers are spending more to get their Buicks. The average transaction price has increased by $11,113 since 2003, according to Buick spokesman Nick Richards. Buick has switched from affordable comfort to something more premium, like Lexus. With the smaller, less expensive Buick Verano going on sale at the end of this year — and the brand reportedly considering adding a convertible, coupe, station wagon and a compact crossover to the lineup — it could be difficult for Lexus to retake its No. 1 spot from Buick, let alone from Mercedes-Benz or BMW.
Here at Bill Dodge Auto Group in Westbrook Maine, we have all the cars mentioned above for you to come in and discover. Whether you are looking for a flashy symbol of your lifestyle in a Lexus, Cadillac, or Audi or piece of mind (and not a large piece of your wallet) in a luxury vehicle such as the up and coming Buick lines, we have all the choices your heart could possibly want to explore.
Tags: Brunswick, Buick, enclave, GM, lacrosse, lucerne, luxury, Maine, new car, regal, Used Car, Westbrook
